Get ready for FALL 2 coming 10.7. Our biggest drop of the year!

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Baby Sale! 25% off NB to 18-24M. Price as marked. Spend €100 get a €10 mystery swaddle, spend €150+ and get a free mystery swaddle. *Must meet thresholds before adding mystery item.

  • boy shorts - vetiver and nautical stripe
    boy shorts - vetiver and nautical stripe boy shorts - vetiver and nautical stripe
    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    boy shorts - vetiver and nautical stripe

    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    The boy short!  For little fellas (and their moms) who like their shorts a bit longer than our 'shorties', these fit the bill!  Featuring pockets, a raw hem detail, our comfy elastic waist--easy to pull on--a faux drawstring, and a roomier knee length fit.  Made of our signature soft & stretchy french terry which has been milled and pre-washed just for our line. Fabric content: 47% cotton, 35% polyester, 18% rayon AND 70% rayon, 30% cotton
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  • boy shorts - natural tri blend and barn red
    boy shorts - natural tri blend and barn red boy shorts - natural tri blend and barn red
    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    boy shorts - natural tri blend and barn red

    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    • Description
    The boy short!  For little fellas (and their moms) who like their shorts a bit longer than our 'shorties', these fit the bill!  Featuring pockets, a raw hem detail, our comfy elastic waist--easy to pull on--a faux drawstring, and a roomier knee length fit.  Made of our signature soft & stretchy french terry which has been milled and pre-washed just for our line. Fabric content: 55% cotton, 36% polyester, 9% rayon AND 100% 
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  • boy shorts - polo checkerboard and polo blue
    boy shorts - polo checkerboard and polo blue boy shorts - polo checkerboard and polo blue
    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    boy shorts - polo checkerboard and polo blue

    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    • Description
    The boy short!  For little fellas (and their moms) who like their shorts a bit longer than our 'shorties', these fit the bill!  Featuring pockets, a raw hem detail, our comfy elastic waist--easy to pull on--a faux drawstring, and a roomier knee length fit.  Made of our signature soft & stretchy french terry which has been milled and pre-washed just for our line. Fabric content: 100% cotton
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  • boy shorts - natural tri blend and natural stripe
    boy shorts - natural tri blend and natural stripe boy shorts - natural tri blend and natural stripe
    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    boy shorts - natural tri blend and natural stripe

    Regular price
    $ 30.00
    Sale price
    $ 22.50
    Unit price
    per 
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    Color:
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    • Description
    The boy short!  For little fellas (and their moms) who like their shorts a bit longer than our 'shorties', these fit the bill!  Featuring pockets, a raw hem detail, our comfy elastic waist--easy to pull on--a faux drawstring, and a roomier knee length fit.  Made of our signature soft & stretchy french terry which has been milled and pre-washed just for our line. Fabric content: 55% cotton, 36% polyester, 9% rayon AND 95% cotton, 5% polyester 
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  • boy shorts - atmosphere heather and collegiate blue
    boy shorts - atmosphere heather and collegiate blue boy shorts - atmosphere heather and collegiate blue
    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    boy shorts - atmosphere heather and collegiate blue

    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    • Description
    The boy short!  For little fellas (and their moms) who like their shorts a bit longer than our 'shorties', these fit the bill!  Featuring pockets, a raw hem detail, our comfy elastic waist--easy to pull on--a faux drawstring, and a roomier knee length fit.  Made of our signature soft & stretchy french terry which has been milled and pre-washed just for our line. Fabric content: 55% polyester, 45% cotton AND 45% cotton, 37% polyester, 18% rayon
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  • basic tee - gray heather
    basic tee - gray heather basic tee - gray heather
    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    basic tee - gray heather

    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    • Description
    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length. Fabric content: 50% polyester, 38% cotton, 12% rayon 
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  • basic tee - atlantic on gray heather
    basic tee - atlantic on gray heather basic tee - atlantic on gray heather
    Regular price
    $ 26.00
    Sale price
    $ 19.50
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    basic tee - atlantic on gray heather

    Regular price
    $ 26.00
    Sale price
    $ 19.50
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    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length. Fabric content: 50% polyester, 38% cotton, 12% rayon 
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  • basic tee - pacific on natural
    basic tee - pacific on natural basic tee - pacific on natural
    Regular price
    $ 26.00
    Sale price
    $ 19.50
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    basic tee - pacific on natural

    Regular price
    $ 26.00
    Sale price
    $ 19.50
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    • Description
    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length. Fabric content: 100% cotton
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  • boxy sweatshirt - heather gray
    boxy sweatshirt - heather gray boxy sweatshirt - heather gray
    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    boxy sweatshirt - heather gray

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    • Description
    Our new boxy sweatshirt has a loose, casual, unisex fit, and a rib collar. Made of our signature soft & cozy french terry fabric which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! Fabric content: 57% cotton, 35% polyester, 8% rayon 
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  • ringer tee - agave green
    ringer tee - agave green ringer tee - agave green
    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    ringer tee - agave green

    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    • Description
    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric, which has been milled and pre-washed just for our line. With a contrast neck and arm binding, the pairing options are endless!  Unisex fit; generous length. Fabric content: 100% cotton
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  • ringer tee - woodrose
    ringer tee - woodrose ringer tee - woodrose
    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    ringer tee - woodrose

    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    • Description
    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric, which has been milled and pre-washed just for our line. With a contrast neck and arm binding, the pairing options are endless!  Unisex fit; generous length. Fabric content: 100% cotton
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  • ringer tee - black
    ringer tee - black ringer tee - black
    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    ringer tee - black

    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    • Description
    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric, which has been milled and pre-washed just for our line. With a contrast neck and arm binding, the pairing options are endless!  Unisex fit; generous length. Fabric content: 100% cotton
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  • ringer tee - french blue
    ringer tee - french blue ringer tee - french blue
    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    ringer tee - french blue

    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    • Description
    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric, which has been milled and pre-washed just for our line. With a contrast neck and arm binding, the pairing options are endless!  Unisex fit; generous length. Fabric content: 100% cotton
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  • shorties - polo blue
    shorties - polo blue shorties - polo blue
    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    shorties - polo blue

    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    • Description
    these soft and cozy shorties are perfect for those lazy summer days! with an elastic waist, faux drawstring, and contrasting leg bands, they make comfort and style effortless. so cute on both girls and boys!  Fabric content: 100% cotton 
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  • beach hoodie - polo blue
    beach hoodie - polo blue beach hoodie - polo blue
    Regular price
    $ 45.00
    Sale price
    $ 33.75
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    beach hoodie - polo blue

    Regular price
    $ 45.00
    Sale price
    $ 33.75
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    • Description
    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 100% cotton
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  • beach hoodie - fig
    beach hoodie - fig beach hoodie - fig
    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    beach hoodie - fig

    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
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    • Description
    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 100% cotton
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  • beach hoodie - polo blue checkerboard
    beach hoodie - polo blue checkerboard beach hoodie - polo blue checkerboard
    Regular price
    $ 45.00
    Sale price
    $ 33.75
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    beach hoodie - polo blue checkerboard

    Regular price
    $ 45.00
    Sale price
    $ 33.75
    Unit price
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    • Description
    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 100% cotton
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  • beach hoodie - hearts on natural
    beach hoodie - hearts on natural beach hoodie - hearts on natural
    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    beach hoodie - hearts on natural

    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
    Choose Size
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    • Description
    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 100% cotton
    Read More
  • beach hoodie - periwinkle
    beach hoodie - periwinkle beach hoodie - periwinkle
    Regular price
    $ 45.00
    Sale price
    $ 33.75
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    beach hoodie - periwinkle

    Regular price
    $ 45.00
    Sale price
    $ 33.75
    Unit price
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    • Description
    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • beach hoodie - bayou
    beach hoodie - bayou beach hoodie - bayou
    Regular price
    $ 45.00
    Sale price
    $ 33.75
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    beach hoodie - bayou

    Regular price
    $ 45.00
    Sale price
    $ 33.75
    Unit price
    per 
    Choose Size
    Color:
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    • Description
    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • beach hoodie - tidal
    beach hoodie - tidal beach hoodie - tidal
    Regular price
    $ 45.00
    Sale price
    $ 33.75
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    beach hoodie - tidal

    Regular price
    $ 45.00
    Sale price
    $ 33.75
    Unit price
    per 
    Choose Size
    Color:
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    • Description
    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • beach hoodie - fiji
    beach hoodie - fiji beach hoodie - fiji
    Regular price
    $ 45.00
    Sale price
    $ 33.75
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    beach hoodie - fiji

    Regular price
    $ 45.00
    Sale price
    $ 33.75
    Unit price
    per 
    Choose Size
    Color:
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    • Description
    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • beach hoodie - highlighter
    beach hoodie - highlighter beach hoodie - highlighter
    Regular price
    $ 45.00
    Sale price
    $ 33.75
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    per 
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    beach hoodie - highlighter

    Regular price
    $ 45.00
    Sale price
    $ 33.75
    Unit price
    per 
    Choose Size
    Color:
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    • Description
    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • boxy sweatshirt - polo blue
    boxy sweatshirt - polo blue boxy sweatshirt - polo blue
    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
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    boxy sweatshirt - polo blue

    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
    Choose Size
    Color:
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    • Description
    Our new boxy sweatshirt has a loose, casual, unisex fit, and a rib collar. Made of our signature soft & cozy french terry fabric which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! Fabric content: 100% cotton
    Read More

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