Get ready for FALL 2 coming 10.7. Our biggest drop of the year!

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Baby Sale! 25% off NB to 18-24M. Price as marked. Spend €100 get a €10 mystery swaddle, spend €150+ and get a free mystery swaddle. *Must meet thresholds before adding mystery item.

  • original jogger - tidal
    original jogger - tidal original jogger - tidal
    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    original jogger - tidal

    Regular price
    $ 38.00
    Sale price
    $ 28.50
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     Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 10/11 year olds!  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line.  Fabric content: 47% cotton, 35% polyester, 18% rayon
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  • original jogger - fiji
    original jogger - fiji original jogger - fiji
    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    original jogger - fiji

    Regular price
    $ 38.00
    Sale price
    $ 28.50
    Unit price
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    • Description
     Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 10/11 year olds!  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line.  Fabric content: 47% cotton, 35% polyester, 18% rayon
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  • original jogger - highlighter
    original jogger - highlighter original jogger - highlighter
    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    original jogger - highlighter

    Regular price
    $ 38.00
    Sale price
    $ 28.50
    Unit price
    per 
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    • Description
     Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 10/11 year olds!  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line.  Fabric content: 47% cotton, 35% polyester, 18% rayon
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  • boxy sweatshirt - heather black
    boxy sweatshirt - heather black boxy sweatshirt - heather black
    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    boxy sweatshirt - heather black

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    Our new boxy sweatshirt has a loose, casual, unisex fit, and a rib collar. Made of our signature soft & cozy french terry fabric which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! Fabric content: 55% cotton, 36% polyester, 9% rayon 
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  • gusset pants - polo blue
    gusset pants - polo blue gusset pants - polo blue
    Regular price
    $ 32.00
    Sale price
    $ 24.00
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    gusset pants - polo blue

    Regular price
    $ 32.00
    Sale price
    $ 24.00
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    • Description
    Cozy, straight leg pants with an elastic waist, faux drawstring, cuffs at ankle and a gusset added for a perfect fit.  These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 9 year olds! Moms & kids both love these best sellers.  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line.  Fabric content: 100% cotton 
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  • trademark raglan hoodie - hearts on natural
    trademark raglan hoodie - hearts on natural trademark raglan hoodie - hearts on natural
    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    trademark raglan hoodie - hearts on natural

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    • Description
    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 100% cotton 
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  • trademark raglan hoodie - bolts on kraft
    trademark raglan hoodie - bolts on kraft trademark raglan hoodie - bolts on kraft
    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    trademark raglan hoodie - bolts on kraft

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    • Description
    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 100% cotton 
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  • trademark raglan hoodie - polo blue
    trademark raglan hoodie - polo blue trademark raglan hoodie - polo blue
    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    trademark raglan hoodie - polo blue

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    • Description
    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 100% cotton 
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  • trademark raglan hoodie - polo blue checkerboard
    trademark raglan hoodie - polo blue checkerboard trademark raglan hoodie - polo blue checkerboard
    Regular price
    $ 40.00
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    $ 30.00
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    trademark raglan hoodie - polo blue checkerboard

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    • Description
    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 100% cotton 
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  • rib knit pant - swell
    rib knit pant - swell rib knit pant - swell
    Regular price
    $ 26.00
    Sale price
    $ 19.50
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    rib knit pant - swell

    Regular price
    $ 26.00
    Sale price
    $ 19.50
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    • Description
    Made of soft, stretchy rib knit, these cozy leggings have an elastic waist and faux drawstring with a middle panel designed to fit toddler bums! Designed to mix and match with our rib knit tops. Fabric content: 47% polyester, 36% cotton, 12% rayon, 5% spandex
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  • rib knit pant - neutral ditsy floral
    rib knit pant - neutral ditsy floral rib knit pant - neutral ditsy floral
    Regular price
    $ 26.00
    Sale price
    $ 26.00
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    rib knit pant - neutral ditsy floral

    Regular price
    $ 26.00
    Sale price
    $ 26.00
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    • Description
    Made of soft, stretchy rib knit, these cozy leggings have an elastic waist and faux drawstring with a middle panel designed to fit toddler bums! Designed to mix and match with our rib knit tops. Fabric content: 95% modal, 5% spandex
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  • rib knit long sleeve tee - swell
    rib knit long sleeve tee - swell rib knit long sleeve tee - swell
    Regular price
    $ 28.00
    Sale price
    $ 21.00
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    rib knit long sleeve tee - swell

    Regular price
    $ 28.00
    Sale price
    $ 21.00
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    • Description
    Our rib knit long sleeve tees are perfect for every day wear on those cooler months! Made of soft, stretchy rib knit, it features cuffs and a small helseapoteket logo tag. Designed to mix and match with our rib knit pants. Fabric content: 47% polyester, 36% cotton, 12% rayon, 5% spandex
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  • rib knit long sleeve tee - neutral ditsy floral
    rib knit long sleeve tee - neutral ditsy floral rib knit long sleeve tee - neutral ditsy floral
    Regular price
    $ 28.00
    Sale price
    $ 28.00
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    rib knit long sleeve tee - neutral ditsy floral

    Regular price
    $ 28.00
    Sale price
    $ 28.00
    Unit price
    per 
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    • Description
    Our rib knit long sleeve tees are perfect for every day wear on those cooler months! Made of soft, stretchy rib knit, it features cuffs and a small helseapoteket logo tag. Designed to mix and match with our rib knit pants. Fabric content: 95% modal, 5% spandex
    Read More
  • twirly tank dress - cherries on natural
    twirly tank dress - cherries on natural twirly tank dress - cherries on natural
    Regular price
    $ 32.00
    Sale price
    $ 24.00
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    twirly tank dress - cherries on natural

    Regular price
    $ 32.00
    Sale price
    $ 24.00
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    • Description
    These twirly tank dresses are perfect for the warm days ahead!  Cool & comfy enough to be considered a basic wardrobe staple, but with the racer-back style and twirly ruffle at bottom, moms & little girls are both sure to be smitten.  Fabric content: 100% cotton
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  • gusset pants - periwinkle
    gusset pants - periwinkle gusset pants - periwinkle
    Regular price
    $ 32.00
    Sale price
    $ 24.00
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    gusset pants - periwinkle

    Regular price
    $ 32.00
    Sale price
    $ 24.00
    Unit price
    per 
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    • Description
    Cozy, straight leg pants with an elastic waist, faux drawstring, cuffs at ankle and a gusset added for a perfect fit. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 8/9 year olds! Moms & kids both love these best sellers.  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line. Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • gusset pants - bayou
    gusset pants - bayou gusset pants - bayou
    Regular price
    $ 32.00
    Sale price
    $ 24.00
    Unit price
    per 
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    gusset pants - bayou

    Regular price
    $ 32.00
    Sale price
    $ 24.00
    Unit price
    per 
    Choose Size
    Color:
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    • Description
    Cozy, straight leg pants with an elastic waist, faux drawstring, cuffs at ankle and a gusset added for a perfect fit. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 8/9 year olds! Moms & kids both love these best sellers.  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line. Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • gusset pants - tidal
    gusset pants - tidal gusset pants - tidal
    Regular price
    $ 32.00
    Sale price
    $ 24.00
    Unit price
    per 
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    gusset pants - tidal

    Regular price
    $ 32.00
    Sale price
    $ 24.00
    Unit price
    per 
    Choose Size
    Color:
    Show all
    • Description
    Cozy, straight leg pants with an elastic waist, faux drawstring, cuffs at ankle and a gusset added for a perfect fit. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 8/9 year olds! Moms & kids both love these best sellers.  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line. Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • gusset pants - highlighter
    gusset pants - highlighter gusset pants - highlighter
    Regular price
    $ 32.00
    Sale price
    $ 24.00
    Unit price
    per 
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    gusset pants - highlighter

    Regular price
    $ 32.00
    Sale price
    $ 24.00
    Unit price
    per 
    Choose Size
    Color:
    Show all
    • Description
    Cozy, straight leg pants with an elastic waist, faux drawstring, cuffs at ankle and a gusset added for a perfect fit. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 8/9 year olds! Moms & kids both love these best sellers.  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line. Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • trademark raglan hoodie - periwinkle
    trademark raglan hoodie - periwinkle trademark raglan hoodie - periwinkle
    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
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    trademark raglan hoodie - periwinkle

    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
    Choose Size
    Color:
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    • Description
    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • trademark raglan hoodie - bayou
    trademark raglan hoodie - bayou trademark raglan hoodie - bayou
    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
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    trademark raglan hoodie - bayou

    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
    Choose Size
    Color:
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    • Description
    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • trademark raglan hoodie - tidal
    trademark raglan hoodie - tidal trademark raglan hoodie - tidal
    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
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    trademark raglan hoodie - tidal

    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
    Choose Size
    Color:
    Show all
    • Description
    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • trademark raglan hoodie - fiji
    trademark raglan hoodie - fiji
    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
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    trademark raglan hoodie - fiji

    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
    Choose Size
    Color:
    Show all
    • Description
    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • trademark raglan hoodie - highlighter
    trademark raglan hoodie - highlighter trademark raglan hoodie - highlighter
    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
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    trademark raglan hoodie - highlighter

    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
    Choose Size
    Color:
    Show all
    • Description
    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 47% cotton, 35% polyester, 18% rayon 
    Read More
  • slub jogger - cherries on natural
    slub jogger - cherries on natural slub jogger - cherries on natural
    Regular price
    $ 34.00
    Sale price
    $ 25.50
    Unit price
    per 
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    slub jogger - cherries on natural

    Regular price
    $ 34.00
    Sale price
    $ 25.50
    Unit price
    per 
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    • Description
    Our same jogger pattern now made in slub-french terry for the warmer summer months! Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 10/11 year olds! This fabric has been milled and pre-washed just for our line! Fabric content: 100% cottton   
    Read More

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