Get ready for FALL 2 coming 10.7. Our biggest drop of the year!

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Baby Sale! 25% off NB to 18-24M. Price as marked. Spend €100 get a €10 mystery swaddle, spend €150+ and get a free mystery swaddle. *Must meet thresholds before adding mystery item.

  • basic tee - agave green
    basic tee - agave green basic tee - agave green
    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    basic tee - agave green

    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length.Fabric content: 100% cotton
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  • basic tee - shade
    basic tee - shade basic tee - shade
    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    basic tee - shade

    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length.Fabric content: 100% cotton
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  • basic tee - dash dot on gull
    basic tee - dash dot on gull basic tee - dash dot on gull
    Regular price
    $ 24.00
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    $ 18.00
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    basic tee - dash dot on gull

    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length.Fabric content: 100% cotton
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  • basic tee - triple stripe on golf green
    basic tee - triple stripe on golf green basic tee - triple stripe on golf green
    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    basic tee - triple stripe on golf green

    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length.Fabric content: 100% cotton
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  • peplum crew - teddy bear
    peplum crew - teddy bear peplum crew - teddy bear
    Regular price
    $ 44.00
    Sale price
    $ 33.00
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    peplum crew - teddy bear

    Regular price
    $ 44.00
    Sale price
    $ 33.00
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    Our sweetest, girliest sweatshirt! Featuring a twirly peplum, raglan sleeves, a "V" detail at neck, and rolled sleeves. Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line, the Peplum Crew is warm, comfy, and feminine!  We love to pair the Peplum with our skinny sweats or tights and boots!  Fabric content: 72% viscose, 28% cotton 
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  • peplum crew - ivy
    peplum crew - ivy peplum crew - ivy
    Regular price
    $ 44.00
    Sale price
    $ 33.00
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    peplum crew - ivy

    Regular price
    $ 44.00
    Sale price
    $ 33.00
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    • Description
    Our sweetest, girliest sweatshirt! Featuring a twirly peplum, raglan sleeves, a "V" detail at neck, and rolled sleeves. Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line, the Peplum Crew is warm, comfy, and feminine!  We love to pair the Peplum with our skinny sweats or tights and boots!  Fabric content: 54% cotton, 37% polyester, 9% rayon 
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  • gusset pants - teddy bear
    gusset pants - teddy bear gusset pants - teddy bear
    Regular price
    $ 32.00
    Sale price
    $ 24.00
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    gusset pants - teddy bear

    Regular price
    $ 32.00
    Sale price
    $ 24.00
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    Cozy, straight leg pants with an elastic waist, faux drawstring, cuffs at ankle and a gusset added for a perfect fit. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 8/9 year olds! Moms & kids both love these best sellers.  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line. Fabric content: 72% viscose, 28% cotton    
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  • gusset pants - ivy
    gusset pants - ivy gusset pants - ivy
    Regular price
    $ 32.00
    Sale price
    $ 24.00
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    gusset pants - ivy

    Regular price
    $ 32.00
    Sale price
    $ 24.00
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    • Description
    Cozy, straight leg pants with an elastic waist, faux drawstring, cuffs at ankle and a gusset added for a perfect fit. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 8/9 year olds! Moms & kids both love these best sellers.  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line. Fabric content: 54% cotton, 37% polyester, 9% rayon   
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  • original jogger - teddy bear
    original jogger - teddy bear original jogger - teddy bear
    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    original jogger - teddy bear

    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 10/11 year olds!  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line.  Fabric content: 72% viscose, 28% cotton 
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  • original jogger - candy apple
    original jogger - candy apple original jogger - candy apple
    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    original jogger - candy apple

    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    • Description
    Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 10/11 year olds!  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line.  Fabric content: 54% cotton, 37% polyester, 9% rayon
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  • original jogger - ivy
    original jogger - ivy original jogger - ivy
    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    original jogger - ivy

    Regular price
    $ 38.00
    Sale price
    $ 28.50
    Unit price
    per 
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    • Description
    Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 10/11 year olds!  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line.  Fabric content: 54% cotton, 37% polyester, 9% rayon
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  • boxy sweatshirt - teddy bear
    boxy sweatshirt - teddy bear boxy sweatshirt - teddy bear
    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    boxy sweatshirt - teddy bear

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    • Description
    Our new boxy sweatshirt has a loose, casual, unisex fit, and a rib collar. Made of our signature soft & cozy french terry fabric which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! Fabric content: 72% viscose, 28% cotton 
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  • boxy sweatshirt - ivy
    boxy sweatshirt - ivy boxy sweatshirt - ivy
    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    boxy sweatshirt - ivy

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    • Description
    Our new boxy sweatshirt has a loose, casual, unisex fit, and a rib collar. Made of our signature soft & cozy french terry fabric which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! Fabric content: 54% cotton, 37% polyester, 9% rayon 
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  • trademark raglan hoodie - teddy bear
    trademark raglan hoodie - teddy bear trademark raglan hoodie - teddy bear
    Regular price
    $ 40.00
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    $ 30.00
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    trademark raglan hoodie - teddy bear

    Regular price
    $ 40.00
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    $ 30.00
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    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 72% viscose, 28% cotton 
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  • trademark raglan hoodie - candy apple
    trademark raglan hoodie - candy apple trademark raglan hoodie - candy apple
    Regular price
    $ 40.00
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    $ 30.00
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    trademark raglan hoodie - candy apple

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    • Description
    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 54% cotton, 37% polyester, 9% rayon 
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  • trademark raglan hoodie - ivy
    trademark raglan hoodie - ivy trademark raglan hoodie - ivy
    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    trademark raglan hoodie - ivy

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    • Description
    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 54% cotton, 37% polyester, 9% rayon 
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  • rib knit pant - triple stripe red contrast
    rib knit pant - triple stripe red contrast rib knit pant - triple stripe red contrast
    Regular price
    $ 26.00
    Sale price
    $ 19.50
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    rib knit pant - triple stripe red contrast

    Regular price
    $ 26.00
    Sale price
    $ 19.50
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    • Description
    Made of soft, stretchy rib knit, these cozy leggings have an elastic waist and faux drawstring with a middle panel designed to fit toddler bums! Designed to mix and match with our rib knit tops. Fabric content:  94% modal, 6% spandex
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  • rib knit long sleeve tee - triple stripe red contrast
    rib knit long sleeve tee - triple stripe red contrast rib knit long sleeve tee - triple stripe red contrast
    Regular price
    $ 28.00
    Sale price
    $ 21.00
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    rib knit long sleeve tee - triple stripe red contrast

    Regular price
    $ 28.00
    Sale price
    $ 21.00
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    • Description
    Our rib knit long sleeve tees are perfect for every day wear on those cooler months! Made of soft, stretchy rib knit, it features cuffs and a small helseapoteket logo tag. Designed to mix and match with our rib knit pants. Fabric content: 94% modal, 6% spandex
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  • rib knit pant - holiday cars on pearl
    rib knit pant - holiday cars on pearl
    Regular price
    $ 26.00
    Sale price
    $ 19.50
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    rib knit pant - holiday cars on pearl

    Regular price
    $ 26.00
    Sale price
    $ 19.50
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    • Description
    Made of soft, stretchy rib knit, these cozy leggings have an elastic waist and faux drawstring with a middle panel designed to fit toddler bums! Designed to mix and match with our rib knit tops. Fabric content:  94% viscose, 6% spandex
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  • rib knit pant - triple stripe green contrast
    rib knit pant - triple stripe green contrast
    Regular price
    $ 26.00
    Sale price
    $ 19.50
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    rib knit pant - triple stripe green contrast

    Regular price
    $ 26.00
    Sale price
    $ 19.50
    Unit price
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    • Description
    Made of soft, stretchy rib knit, these cozy leggings have an elastic waist and faux drawstring with a middle panel designed to fit toddler bums! Designed to mix and match with our rib knit tops. Fabric content:  94% modal, 6% spandex
    Read More
  • rib knit long sleeve tee - holiday cars on pearl
    rib knit long sleeve tee - holiday cars on pearl
    Regular price
    $ 28.00
    Sale price
    $ 21.00
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    rib knit long sleeve tee - holiday cars on pearl

    Regular price
    $ 28.00
    Sale price
    $ 21.00
    Unit price
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    • Description
    Our rib knit long sleeve tees are perfect for every day wear on those cooler months! Made of soft, stretchy rib knit, it features cuffs and a small helseapoteket logo tag. Designed to mix and match with our rib knit pants. Fabric content: 94% viscose, 6% spandex
    Read More
  • rib knit long sleeve tee - triple stripe green contrast
    rib knit long sleeve tee - triple stripe green contrast
    Regular price
    $ 28.00
    Sale price
    $ 21.00
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    rib knit long sleeve tee - triple stripe green contrast

    Regular price
    $ 28.00
    Sale price
    $ 21.00
    Unit price
    per 
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    Color:
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    • Description
    Our rib knit long sleeve tees are perfect for every day wear on those cooler months! Made of soft, stretchy rib knit, it features cuffs and a small helseapoteket logo tag. Designed to mix and match with our rib knit pants. Fabric content: 94% modal, 6% spandex
    Read More
  • leggings - redwood
    leggings - redwood leggings - redwood
    Regular price
    $ 25.00
    Sale price
    $ 18.75
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    leggings - redwood

    Regular price
    $ 25.00
    Sale price
    $ 18.75
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    Made of soft and stretchy rib knit fabric, this versatile separate features cuffs at the the ankle and an elastic waist for a cozy fit! Mix and match these gender neutral leggings with any of our hoodies and tops for newborns and all the way up to 9 year olds!    Fabric content: 47% polyester, 36% cotton, 12% rayon, 5% spandex      
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  • leggings - pacific
    leggings - pacific leggings - pacific
    Regular price
    $ 25.00
    Sale price
    $ 18.75
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    leggings - pacific

    Regular price
    $ 25.00
    Sale price
    $ 18.75
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    • Description
    Made of soft and stretchy rib knit fabric, this versatile separate features cuffs at the the ankle and an elastic waist for a cozy fit! Mix and match these gender neutral leggings with any of our hoodies and tops for newborns and all the way up to 9 year olds!    Fabric content: 96% cotton, 4% spandex      
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