Get ready for FALL 2 coming 10.7. Our biggest drop of the year!

399 products

prints

  • slub jogger - dash dot on gull
    slub jogger - dash dot on gull slub jogger - dash dot on gull
    Regular price
    $ 34.00
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    slub jogger - dash dot on gull

    Regular price
    $ 34.00
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    $ 25.50
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    Our same jogger pattern now made in slub-french terry for the warmer summer months! Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 10/11 year olds! This fabric has been milled and pre-washed just for our line! Fabric content: 100% cottton   
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  • trademark raglan hoodie - daisies on natural
    trademark raglan hoodie - daisies on natural trademark raglan hoodie - daisies on natural
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    $ 40.00
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    trademark raglan hoodie - daisies on natural

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    $ 40.00
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    $ 30.00
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    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 100% cotton 
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  • track shorts - daisies on natural
    track shorts - daisies on natural track shorts - daisies on natural
    Regular price
    $ 33.00
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    $ 24.75
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    track shorts - daisies on natural

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    $ 33.00
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    $ 24.75
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    A shorter, retro inspired summer short! Features a wide & comfy elastic waist, faux drawstring, and binding around the legs for the classic track short look! Fabric content: 100% cotton 
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  • rib knit tank top - vetiver checkerboard
    rib knit tank top - vetiver checkerboard rib knit tank top - vetiver checkerboard
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    $ 24.00
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    $ 18.00
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    rib knit tank top - vetiver checkerboard

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    $ 24.00
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    $ 18.00
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    Our rib knit tank tops are perfect for every day wear during the warmer months! Made of soft, stretchy rib knit fabric and includes a small helseapoteket logo tag. Designed to mix and match with our rib knit shorts. Fabric content: 95% modal, 5% spandex 
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  • track shorts - hearts on natural
    track shorts - hearts on natural track shorts - hearts on natural
    Regular price
    $ 33.00
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    $ 24.75
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    track shorts - hearts on natural

    Regular price
    $ 33.00
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    $ 24.75
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    A shorter, retro inspired summer short! Features a wide & comfy elastic waist, faux drawstring, and binding around the legs for the classic track short look! Fabric content: 100% cotton 
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  • track shorts - polo blue checkerboard
    track shorts - polo blue checkerboard track shorts - polo blue checkerboard
    Regular price
    $ 33.00
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    $ 24.75
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    track shorts - polo blue checkerboard

    Regular price
    $ 33.00
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    $ 24.75
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    A shorter, retro inspired summer short! Features a wide & comfy elastic waist, faux drawstring, and binding around the legs for the classic track short look! Fabric content: 100% cotton 
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  • basic tee - stars and stripes on collegiate blue
    basic tee - stars and stripes on collegiate blue basic tee - stars and stripes on collegiate blue
    Regular price
    $ 26.00
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    $ 19.50
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    basic tee - stars and stripes on collegiate blue

    Regular price
    $ 26.00
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    $ 19.50
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    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length.Fabric content: 100% cotton
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  • jersey set - cherries on natural
    jersey set - cherries on natural jersey set - cherries on natural
    Regular price
    $ 42.00
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    $ 31.50
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    jersey set - cherries on natural

    Regular price
    $ 42.00
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    $ 31.50
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    Jersey sets: the new summer staple! With an easy, relaxed fit tee featuring dropped sleeves and matching comfy elastic shorts, this two piece outfit looks cute on literally everyone. Made from our laundered 100% cotton slub jerseyFabric content: 100% cotton
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  • tank top - brother on slate
    tank top - brother on slate tank top - brother on slate
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    $ 26.00
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    $ 19.50
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    tank top - brother on slate

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    $ 26.00
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    $ 19.50
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    A summer basic, these tanks are perfect for the warm days ahead!  Totally gender neutral and the pairing options are endless. Made out of a soft and stretchy slub jersey, this top features a slight racer back detail and logo tag at side seam. Fabric content: 100% cotton
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  • basic tee - pacific on natural
    basic tee - pacific on natural basic tee - pacific on natural
    Regular price
    $ 26.00
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    $ 19.50
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    basic tee - pacific on natural

    Regular price
    $ 26.00
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    $ 19.50
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    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length. Fabric content: 100% cotton
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  • basic tee - atlantic on gray heather
    basic tee - atlantic on gray heather basic tee - atlantic on gray heather
    Regular price
    $ 26.00
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    $ 19.50
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    basic tee - atlantic on gray heather

    Regular price
    $ 26.00
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    $ 19.50
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    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length. Fabric content: 50% polyester, 38% cotton, 12% rayon 
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  • tank top - waves on white sand
    tank top - waves on white sand tank top - waves on white sand
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    $ 24.00
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    $ 18.00
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    tank top - waves on white sand

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    $ 24.00
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    $ 18.00
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    • Description
    A summer basic, these tanks are perfect for the warm days ahead!  Totally gender neutral and the pairing options are endless. Made out of a soft and stretchy slub jersey, this top features a slight racer back detail and logo tag at side seam. Fabric content: 100% cotton 
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  • rib knit bloomers - gray plaid modal
    rib knit bloomers - gray plaid modal rib knit bloomers - gray plaid modal
    Regular price
    $ 21.00
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    $ 15.75
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    rib knit bloomers - gray plaid modal

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    $ 21.00
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    $ 15.75
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    Our bloomers are a rib knit version of our shorties! With an elastic waist, faux drawstring, and leg cuffs, these soft and stretchy bottoms make comfort and style effortless.  Fabric content: 95% modal, 5% spandex
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  • rib knit bloomers - sunrise floral on shell pink
    rib knit bloomers - sunrise floral on shell pink rib knit bloomers - sunrise floral on shell pink
    Regular price
    $ 21.00
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    $ 15.75
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    rib knit bloomers - sunrise floral on shell pink

    Regular price
    $ 21.00
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    $ 15.75
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    • Description
    Our bloomers are a rib knit version of our shorties! With an elastic waist, faux drawstring, and leg cuffs, these soft and stretchy bottoms make comfort and style effortless.  Fabric content: 94% modal, 6% spandex
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  • short sleeve crew - all american on barn red
    short sleeve crew - all american on barn red short sleeve crew - all american on barn red
    Regular price
    $ 36.00
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    $ 27.00
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    short sleeve crew - all american on barn red

    Regular price
    $ 36.00
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    $ 27.00
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    • Description
    A sweet little summer crew neck with short raglan sleeves, a raw hem, and a "V" detail at neck. Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike!  Fabric content: 100% cotton 
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  • short sleeve crew - lightning on black
    short sleeve crew - lightning on black short sleeve crew - lightning on black
    Regular price
    $ 36.00
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    $ 27.00
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    short sleeve crew - lightning on black

    Regular price
    $ 36.00
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    $ 27.00
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    A sweet little summer crew neck with short raglan sleeves, a raw hem, and a "V" detail at neck. Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike!  Fabric content: 100% cotton 
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  • short sleeve crew - smile on green heather
    short sleeve crew - smile on green heather short sleeve crew - smile on green heather
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    $ 36.00
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    $ 27.00
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    short sleeve crew - smile on green heather

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    $ 36.00
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    $ 27.00
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    A sweet little summer crew neck with short raglan sleeves, a raw hem, and a "V" detail at neck. Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike!  Fabric content: 55% polyester, 45% cotton 
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  • basic tee - lightning on pine
    basic tee - lightning on pine
    Regular price
    $ 26.00
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    $ 19.50
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    basic tee - lightning on pine

    Regular price
    $ 26.00
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    $ 19.50
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    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length.Fabric content: 100% cotton 
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  • basic tee - surf team on rainwater*
    basic tee - surf team on rainwater*
    Regular price
    $ 26.00
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    $ 19.50
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    basic tee - surf team on rainwater*

    Regular price
    $ 26.00
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    $ 19.50
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    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length.Fabric content: 100% cotton  NOTE - *rainwater jersey material
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  • peplum crew - daisies on natural
    peplum crew - daisies on natural peplum crew - daisies on natural
    Regular price
    $ 44.00
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    $ 33.00
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    peplum crew - daisies on natural

    Regular price
    $ 44.00
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    $ 33.00
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    Our sweetest, girliest sweatshirt! Featuring a twirly peplum, raglan sleeves, a "V" detail at neck, and rolled sleeves. Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line, the Peplum Crew is warm, comfy, and feminine!  We love to pair the Peplum with our skinny sweats or tights and boots!  Fabric content: 100% cotton
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  • pullover crew - magical collar on mocha
    pullover crew - magical collar on mocha pullover crew - magical collar on mocha
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    $ 40.00
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    $ 30.00
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    pullover crew - magical collar on mocha

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    $ 40.00
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    $ 30.00
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    A sweet little crew neck sweatshirt with raglan sleeves and a "V" detail at neck. Made of our signature soft & cozy French Terry, this style features rib knit binding and cuffs. Our fabrics have been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike!  Note: Prints are susceptible to normal wear and tear, especially in areas of high abrasion. Fabric content: 55% cotton, 36% polyester, 9% rayon 
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  • trademark raglan hoodie - super on lake
    trademark raglan hoodie - super on lake trademark raglan hoodie - super on lake
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    $ 40.00
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    $ 30.00
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    trademark raglan hoodie - super on lake

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    $ 40.00
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    $ 30.00
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    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 47% cotton, 35% polyester, 18% rayon
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  • slub pullover crew - surf club on fern
    slub pullover crew - surf club on fern slub pullover crew - surf club on fern
    Regular price
    $ 36.00
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    $ 27.00
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    slub pullover crew - surf club on fern

    Regular price
    $ 36.00
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    $ 27.00
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    A sweet little crew neck sweatshirt now made in our slub French Terry! With raglan sleeves and a "V" detail at neck. Made of our signature soft & cozy slub French Terry which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! Fabric content:  100% cotton
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  • trademark raglan hoodie - ghost on lava
    trademark raglan hoodie - ghost on lava trademark raglan hoodie - ghost on lava
    Regular price
    $ 42.00
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    $ 38.00
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    trademark raglan hoodie - ghost on lava

    Regular price
    $ 42.00
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    $ 38.00
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    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 47% cotton, 35% polyester, 18% rayon
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