Love at first sight! The tank romper is a one-piece for the changing seasons.  With a henley placket, racer back style straps, a gusset piece and leg cuffs that can fold up or down, this romper features the cutest fit on both boys & girls.  The button placket is fully functional but in most instances, moms/kids should be able to be pull it on and off without unbuttoning! (Our newly potty trained 2-year-old can take it on and off by herself!) We love the versatility of this piece—wear it alone, with a long sleeve tee under, or a cardigan over the top to suit many different temperatures!  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. Fabric content: 55% cotton, 36% polyester, 9% rayon  

Love at first sight! The tank romper is a one-piece for the changing seasons.  With a henley placket, racer back style straps, a gusset piece and leg cuffs that can fold up or down, this romper features the cutest fit on both boys & girls.  The button placket is fully functional but in most instances, moms/kids should be able to be pull it on and off without unbuttoning! (Our newly potty trained 2-year-old can take it on and off by herself!) We love the versatility of this piece—wear it alone, with a long sleeve tee under, or a cardigan over the top to suit many different temperatures!  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. Fabric content: 55% cotton, 36% polyester, 9% rayon  

baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Note: Prints are susceptible to normal wear and tear, especially in areas of high abrasion. Fabric content: 100% cotton

Soft & comfy basic long sleeve tee. Unisex fit; generous length. Made out of our pre-laundered cotton jersey.  Fabric content: 50% cotton, 50% polyester 

NOTE: The 'V' detail stitching on these peplum crews was done differently than prior years and could lead to the threads unraveling. Please note that this item is FINAL SALE. Our sweetest, girliest sweatshirt! Featuring a twirly peplum, raglan sleeves, a "V" detail at neck, and rolled sleeves. Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line, the peplum crew is warm, comfy, and feminine!  We love to pair the peplum with our skinny sweats or tights and boots!  Fabric content: 55% cotton, 36% polyester, 9% rayon

Cozy, straight leg pants with an elastic waist, faux drawstring, cuffs at ankle and a gusset added for a perfect fit.  These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 9 year olds! Moms & kids both love these best sellers.  Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line.  Fabric content: 55% cotton, 36% polyester, 9% rayon 

Soft & comfy basic tee featuring our cotton jersey fabric.  Unisex fit; generous length. Sizing: true to size. Please refer to our size guide for details. Fabric content: 100% cotton

A throwback style for warm weather, the retro short hits longer than our shorties but a bit shorter than boy shorts. Features pockets, contrast binding, a wide waistband and faux drawstring. Fit is comparable to joggers—just a shortened version!  Fabric content: 56% cotton, 35% polyester, 9% rayon 

A shorter, retro inspired summer short! Features a wide & comfy elastic waist, faux drawstring, and binding around the legs for the classic track short look! Fabric content: 55% Cotton, 35% polyester, 9% rayon 

A shorter, retro inspired summer short! Features a wide & comfy elastic waist, faux drawstring, and binding around the legs for the classic track short look! Fabric content: 55% Cotton, 35% polyester, 9% rayon 

Made of soft, stretchy rib knit, these cozy leggings have an elastic waist and faux drawstring with a middle panel designed to fit toddler bums! Designed to mix and match with our rib knit tops. Fabric content: 47.5% cotton, 47.5% modal, 5% spandex 

Our rib knit long sleeve tees are perfect for every day wear on those cooler months! Made of soft, stretchy rib knit, it features cuffs and a small helseapoteket logo tag. Designed to mix and match with our rib knit pants. Fabric content: 47.5% cotton, 47.5% modal, 5% spandex 

Made of soft, stretchy rib knit, these cozy shorts have an elastic waist and faux drawstring with a middle panel designed to fit toddler bums! Designed to mix and match with our rib knit tops. Fabric content: 95% modal, 5% spandex

Our rib knit tank tops are perfect for every day wear during the warmer months! Made of soft, stretchy rib knit fabric and includes a small helseapoteket logo tag. Designed to mix and match with our rib knit shorts. Fabric content: 94% modal, 6% spandex, 1x1

Our rib knit tees are perfect for every day wear during the warmer months! Made of soft, stretchy rib knit, features short sleeves with binding, and a small helseapoteket logo tag. Designed to mix and match with our rib knit shorts, pants, and more! Fabric content: 95% modal, 5% spandex

Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric, which has been milled and pre-washed just for our line. With a contrast neck and arm binding, the pairing options are endless!  Unisex fit; generous length. Fabric content: 100% cotton   

Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric, which has been milled and pre-washed just for our line. With a contrast neck and arm binding, the pairing options are endless!  Unisex fit; generous length. Fabric content: 100% cotton   

The boy short!  For little fellas (and their moms) who like their shorts a bit longer than our 'shorties', these fit the bill!  Featuring pockets, a raw hem detail, our comfy elastic waist--easy to pull on--a faux drawstring, and a roomier knee length fit.  Made of our signature soft & stretchy french terry which has been milled and pre-washed just for our line. Fabric content: 56% cotton, 35% polyester, 9% rayon

Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric, which has been milled and pre-washed just for our line. With a contrast neck and arm binding, the pairing options are endless!  Unisex fit; generous length. Fabric content: 100% cotton

A summer basic, these tanks are perfect for the warm days ahead!  Totally gender neutral and the pairing options are endless. Made out of a soft and stretchy slub jersey, this top features a slight racer back detail and logo tag at side seam. Fabric content: 100% cotton

A summer basic, these tanks are perfect for the warm days ahead!  Totally gender neutral and the pairing options are endless. Made out of a soft and stretchy slub jersey, this top features a slight racer back detail and logo tag at side seam. Note: Print is approximately 6 inches, across all sizes. Prints are susceptible to normal wear and tear, especially in areas of high abrasion. Fabric content: 50% polyester, 37% cotton, 13% rayon 

Soft & comfy basic tee featuring our cotton jersey fabric.  Unisex fit; generous length. Sizing: true to size. Please refer to our size guide for details. Fabric content:  50% cotton, 50% polyester 

Made from our soft & stretchy custom rib knit fabric, the ballet top gives you a feminine look with its leotard-esque scoop neckline, binding, and 3/4 length sleeves. This is such a versatile top; pair with sweatpants or shorties, layer under rompers and jumpers, wear with a skirt or wide leg culottes. It’s cute with everything! Slim fit and generous length. Sizing: True to size // if between sizes, size down.  NOTE: Prints are susceptible to normal wear and tear, especially in areas of high abrasion. Fabric content: 95% modal, 5% spandex

Made from our soft & stretchy custom rib knit fabric, the ballet top gives you a feminine look with its leotard-esque scoop neckline, binding, and 3/4 length sleeves. This is such a versatile top; pair with sweatpants or shorties, layer under rompers and jumpers, wear with a skirt or wide leg culottes. It’s cute with everything! Slim fit and generous length. Sizing: True to size // if between sizes, size down.  NOTE: Prints are susceptible to normal wear and tear, especially in areas of high abrasion. Fabric content: 95% modal, 5% spandex