Get ready for FALL 2 coming 10.7. Our biggest drop of the year!

497 products

NEW ARRIVALS

  • flutter tee - desert sand
    flutter tee - desert sand flutter tee - desert sand
    Regular price
    $ 25.00
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    $ 18.75
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    flutter tee - desert sand

    Regular price
    $ 25.00
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    $ 18.75
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    A spin on our soft & comfy basic tee featuring feminine flutter sleeves, made out of our custom slub cotton jersey.  Darling on its own or a perfect layering piece under rompers & jumpers. Generous length.  Fabric content: 100% cotton
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  • slub jogger - caramel
    slub jogger - caramel slub jogger - caramel
    Regular price
    $ 34.00
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    $ 25.50
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    slub jogger - caramel

    Regular price
    $ 34.00
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    $ 25.50
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    Our same jogger pattern now made in slub-french terry for the warmer summer months! Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 8/9 year olds! This fabric has been milled and pre-washed just for our line! Fabric content: 100% cotton 
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  • slub jogger - fern
    slub jogger - fern slub jogger - fern
    Regular price
    $ 34.00
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    $ 25.50
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    slub jogger - fern

    Regular price
    $ 34.00
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    $ 25.50
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    Our same jogger pattern now made in slub-french terry for the warmer summer months! Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 8/9 year olds! This fabric has been milled and pre-washed just for our line! Fabric content: 100% cotton 
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  • slub jogger - red rock
    slub jogger - red rock slub jogger - red rock
    Regular price
    $ 34.00
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    $ 25.50
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    slub jogger - red rock

    Regular price
    $ 34.00
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    $ 25.50
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    Our same jogger pattern now made in slub-french terry for the warmer summer months! Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 8/9 year olds!   This fabric has been milled and pre-washed just for our line! Fabric content: 100% cotton    
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  • beach hoodie - black
    beach hoodie - black
    Regular price
    $ 45.00
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    $ 33.75
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    beach hoodie - black

    Regular price
    $ 45.00
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    $ 33.75
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    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 100% cotton
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  • slub jogger - classic camo
    slub jogger - classic camo slub jogger - classic camo
    Regular price
    $ 38.00
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    $ 28.50
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    slub jogger - classic camo

    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    • Description
    Our same jogger pattern now made in slub-french terry for the warmer summer months! Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 8/9 year olds!  This fabric has been milled and pre-washed just for our line! Fabric content: 100% cotton
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  • beach hoodie - saddle
    beach hoodie - saddle
    Regular price
    $ 45.00
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    $ 33.75
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    beach hoodie - saddle

    Regular price
    $ 45.00
    Sale price
    $ 33.75
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    • Description
    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 47% cotton, 35% polyester, 18% rayon 
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  • beach hoodie - collegiate blue
    beach hoodie - collegiate blue beach hoodie - collegiate blue
    Regular price
    $ 45.00
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    $ 33.75
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    beach hoodie - collegiate blue

    Regular price
    $ 45.00
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    $ 33.75
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    • Description
    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 47% cotton, 35% polyester, 18% rayon 
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  • beach hoodie - barn red
    beach hoodie - barn red beach hoodie - barn red
    Regular price
    $ 45.00
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    $ 33.75
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    beach hoodie - barn red

    Regular price
    $ 45.00
    Sale price
    $ 33.75
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    • Description
    This baby/toddler raglan 'beach' hoodie is just as good for cool fall days as it is on the shore! Sleeves that roll at the wrist, front seaming, a small helseapoteket logo, and a bound neckline give this helseapoteket staple its style and interest.  Made of our signature soft & cozy cotton french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 100% cotton
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  • ribbed knotted sleeper - lunar on flax
    ribbed knotted sleeper - lunar on flax ribbed knotted sleeper - lunar on flax
    Regular price
    $ 32.00
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    $ 24.00
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    ribbed knotted sleeper - lunar on flax

    Regular price
    $ 32.00
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    $ 24.00
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    These unisex gowns are so comfy and practical for the first few months! They are made from the same cozy rib as our rib knit separates, milled exclusively for our line. They feature a lapped neck for easy on and off, long length is adjustable with room to grow (tie the knot at the bottom of baby's feet) and are so easy to get into (just tie and untie) for diaper changes- all while keeping the baby's feet warm! Their little hands are also covered as the gown has fold over mitten cuffs to hide those little razor sharp newborn nails! Our knotted sleepers come in three sizes: NB, 0-3m, and 3-6m Fabric content: 47.5% cotton, 47.5% modal, 5% spandex
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  • rib knit long sleeve tee - taupe stripe
    rib knit long sleeve tee - taupe stripe rib knit long sleeve tee - taupe stripe
    Regular price
    $ 28.00
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    $ 21.00
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    rib knit long sleeve tee - taupe stripe

    Regular price
    $ 28.00
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    $ 21.00
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    Our rib knit long sleeve tees are perfect for every day wear on those cooler months! Made of soft, stretchy rib knit, it features cuffs and a small helseapoteket logo tag. Designed to mix and match with our rib knit pants. Fabric content: 63% modal, 30% rayon, 7% spandex 
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  • trademark raglan hoodie - harbor
    trademark raglan hoodie - harbor trademark raglan hoodie - harbor
    Regular price
    $ 40.00
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    $ 30.00
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    trademark raglan hoodie - harbor

    Regular price
    $ 40.00
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    $ 30.00
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    baby/toddler hoodie with raglan sleeves and a band around the hood, cuffs, and bottom in our trademark raglan style with small logo seam tag. made out of soft & cozy french terry that has been milled for our line and pre-washed!  Fabric content: 47% cotton, 35% polyester, 18% rayon
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  • flutter tee - fern
    flutter tee - fern flutter tee - fern
    Regular price
    $ 25.00
    Sale price
    $ 18.75
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    flutter tee - fern

    Regular price
    $ 25.00
    Sale price
    $ 18.75
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    • Description
    A spin on our soft & comfy basic tee featuring feminine flutter sleeves, made out of our custom slub cotton jersey.  Darling on its own or a perfect layering piece under rompers & jumpers. Generous length.  Fabric content: 100% cotton
    Read More
  • flutter tee - caramel
    flutter tee - caramel flutter tee - caramel
    Regular price
    $ 25.00
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    $ 18.75
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    flutter tee - caramel

    Regular price
    $ 25.00
    Sale price
    $ 18.75
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    • Description
    A spin on our soft & comfy basic tee featuring feminine flutter sleeves, made out of our custom slub cotton jersey.  Darling on its own or a perfect layering piece under rompers & jumpers. Generous length.  Fabric content: 100% cotton
    Read More
  • flutter tee - ochre
    flutter tee - ochre flutter tee - ochre
    Regular price
    $ 25.00
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    $ 18.75
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    flutter tee - ochre

    Regular price
    $ 25.00
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    $ 18.75
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    A spin on our soft & comfy basic tee featuring feminine flutter sleeves, made out of our custom slub cotton jersey.  Darling on its own or a perfect layering piece under rompers & jumpers. Generous length.  Fabric content: 50% polyester, 37% cotton, 13% rayon 
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  • flutter tee - dark breton stripe
    flutter tee - dark breton stripe flutter tee - dark breton stripe
    Regular price
    $ 25.00
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    $ 18.75
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    flutter tee - dark breton stripe

    Regular price
    $ 25.00
    Sale price
    $ 18.75
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    • Description
    A spin on our soft & comfy basic tee featuring feminine flutter sleeves, made out of our custom slub cotton jersey.  Darling on its own or a perfect layering piece under rompers & jumpers. Generous length.  Fabric content: 100% cotton
    Read More
  • short jumper - fern
    short jumper - fern short jumper - fern
    Regular price
    $ 38.00
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    $ 28.50
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    short jumper - fern

    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    Our new jumper is a fun short one-piece that works well for spring and summer. It features a flexible fit, thanks to adjustable straps (tie the knots tighter or looser) and shorts that are the perfect length. Great for the warmer months! For quick changes, the straps easily pull on & off the shoulder. Made of our full weight jersey. Mix it up and try it with our tank, ballet top, or flutter tee!   Fabric content: 100% Cotton
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  • short jumper - bering sea
    short jumper - bering sea short jumper - bering sea
    Regular price
    $ 38.00
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    $ 28.50
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    short jumper - bering sea

    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    • Description
    Our new jumper is a fun short one-piece that works well for spring and summer. It features a flexible fit, thanks to adjustable straps (tie the knots tighter or looser) and shorts that are the perfect length. Great for the warmer months! For quick changes, the straps easily pull on & off the shoulder. Made of our full weight jersey. Mix it up and try it with our tank, ballet top, or flutter tee!   Fabric content: 100% Cotton
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  • short jumper - red rock
    short jumper - red rock short jumper - red rock
    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    short jumper - red rock

    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    • Description
    Our new jumper is a fun short one-piece that works well for spring and summer. It features a flexible fit, thanks to adjustable straps (tie the knots tighter or looser) and shorts that are the perfect length. Great for the warmer months! For quick changes, the straps easily pull on & off the shoulder. Made of our full weight jersey. Mix it up and try it with our tank, ballet top, or flutter tee!   Fabric content: 100% Cotton
    Read More
  • short jumper - caramel
    short jumper - caramel short jumper - caramel
    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    short jumper - caramel

    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    • Description
    Our new jumper is a fun short one-piece that works well for spring and summer. It features a flexible fit, thanks to adjustable straps (tie the knots tighter or looser) and shorts that are the perfect length. Great for the warmer months! For quick changes, the straps easily pull on & off the shoulder. Made of our full weight jersey. Mix it up and try it with our tank, ballet top, or flutter tee!   Fabric content: 100% Cotton
    Read More
  • short jumper - micro stripe
    short jumper - micro stripe short jumper - micro stripe
    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    short jumper - micro stripe

    Regular price
    $ 38.00
    Sale price
    $ 28.50
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    • Description
    Our new jumper is a fun short one-piece that works well for spring and summer. It features a flexible fit, thanks to adjustable straps (tie the knots tighter or looser) and shorts that are the perfect length. Great for the warmer months! For quick changes, the straps easily pull on & off the shoulder. Made of our full weight jersey. Mix it up and try it with our tank, ballet top, or flutter tee!   Fabric content: 90% Cotton, 10% Polyester
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  • shorties - dark breton stripe
    shorties - dark breton stripe shorties - dark breton stripe
    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    shorties - dark breton stripe

    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    these soft and cozy shorties are perfect for those lazy summer days! with an elastic waist, faux drawstring, and contrasting leg bands, they make comfort and style effortless. so cute on both girls and boys!  Fabric content: 55% polyester, 45% cotton 
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  • shorties - black camo
    shorties - black camo shorties - black camo
    Regular price
    $ 30.00
    Sale price
    $ 27.00
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    shorties - black camo

    Regular price
    $ 30.00
    Sale price
    $ 27.00
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    • Description
    these soft and cozy shorties are perfect for those lazy summer days! with an elastic waist, faux drawstring, and contrasting leg bands, they make comfort and style effortless. so cute on both girls and boys!  Fabric content: 56% cotton, 35% polyester, 9% rayon 
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  • shorties - pacific
    shorties - pacific shorties - pacific
    Regular price
    $ 30.00
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    $ 30.00
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    shorties - pacific

    Regular price
    $ 30.00
    Sale price
    $ 30.00
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    • Description
    these soft and cozy shorties are perfect for those lazy summer days! with an elastic waist, faux drawstring, and contrasting leg bands, they make comfort and style effortless. so cute on both girls and boys!  Fabric content: 100% cotton
    Read More

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