Get ready for FALL 2 coming 10.7. Our biggest drop of the year!

497 products

NEW ARRIVALS

  • rib knit long sleeve tee - black checkerboard
    rib knit long sleeve tee - black checkerboard rib knit long sleeve tee - black checkerboard
    Regular price
    $ 28.00
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    $ 21.00
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    rib knit long sleeve tee - black checkerboard

    Regular price
    $ 28.00
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    $ 21.00
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    Our rib knit long sleeve tees are perfect for every day wear on those cooler months! Made of soft, stretchy rib knit, it features cuffs and a small helseapoteket logo tag. Designed to mix and match with our rib knit pants. Fabric content: 48% cotton, 47% polyester, 5% spandex
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  • tank top - camp wisdom on fern
    tank top - camp wisdom on fern tank top - camp wisdom on fern
    Regular price
    $ 26.00
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    $ 19.50
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    tank top - camp wisdom on fern

    Regular price
    $ 26.00
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    $ 19.50
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    A summer basic, these tanks are perfect for the warm days ahead!  Totally gender neutral and the pairing options are endless. Made out of a soft and stretchy slub jersey, this top features a slight racer back detail and logo tag at side seam. Fabric content: 100% cotton
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  • shorties - black stripe
    shorties - black stripe shorties - black stripe
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    $ 30.00
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    $ 22.50
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    shorties - black stripe

    Regular price
    $ 30.00
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    $ 22.50
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    these soft and cozy shorties are perfect for those lazy summer days! with an elastic waist, faux drawstring, and contrasting leg bands, they make comfort and style effortless. so cute on both girls and boys!  Fabric content: 48% polyester, 47% cotton, 5% spandex
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  • tank top - camp wisdom on cosmos
    tank top - camp wisdom on cosmos tank top - camp wisdom on cosmos
    Regular price
    $ 26.00
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    $ 19.50
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    tank top - camp wisdom on cosmos

    Regular price
    $ 26.00
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    $ 19.50
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    A summer basic, these tanks are perfect for the warm days ahead!  Totally gender neutral and the pairing options are endless. Made out of a soft and stretchy slub jersey, this top features a slight racer back detail and logo tag at side seam. Fabric content: 100% cotton
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  • tank top - stars and stripes on red rock
    tank top - stars and stripes on red rock tank top - stars and stripes on red rock
    Regular price
    $ 26.00
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    $ 19.50
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    tank top - stars and stripes on red rock

    Regular price
    $ 26.00
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    $ 19.50
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    • Description
    A summer basic, these tanks are perfect for the warm days ahead!  Totally gender neutral and the pairing options are endless. Made out of a soft and stretchy slub jersey, this top features a slight racer back detail and logo tag at side seam. Fabric content: 100% cotton
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  • rib knit long sleeve tee - highlighter
    rib knit long sleeve tee - highlighter rib knit long sleeve tee - highlighter
    Regular price
    $ 28.00
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    $ 21.00
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    rib knit long sleeve tee - highlighter

    Regular price
    $ 28.00
    Sale price
    $ 21.00
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    • Description
    Our rib knit long sleeve tees are perfect for every day wear on those cooler months! Made of soft, stretchy rib knit, it features cuffs and a small helseapoteket logo tag. Designed to mix and match with our rib knit pants. Fabric content: 94% modal, 6% spandex
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  • rib knit pant - highlighter
    rib knit pant - highlighter rib knit pant - highlighter
    Regular price
    $ 26.00
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    $ 19.50
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    rib knit pant - highlighter

    Regular price
    $ 26.00
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    $ 19.50
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    Made of soft, stretchy rib knit, these cozy leggings have an elastic waist and faux drawstring with a middle panel designed to fit toddler bums! Designed to mix and match with our rib knit tops. Fabric content: 94% modal, 6% spandex
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  • rib knit long sleeve tee - fiji
    rib knit long sleeve tee - fiji rib knit long sleeve tee - fiji
    Regular price
    $ 28.00
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    $ 21.00
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    rib knit long sleeve tee - fiji

    Regular price
    $ 28.00
    Sale price
    $ 21.00
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    • Description
    Our rib knit long sleeve tees are perfect for every day wear on those cooler months! Made of soft, stretchy rib knit, it features cuffs and a small helseapoteket logo tag. Designed to mix and match with our rib knit pants. Fabric content: 94% modal, 6% spandex
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  • rib knit long sleeve tee - clover
    rib knit long sleeve tee - clover rib knit long sleeve tee - clover
    Regular price
    $ 28.00
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    $ 21.00
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    rib knit long sleeve tee - clover

    Regular price
    $ 28.00
    Sale price
    $ 21.00
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    • Description
    Our rib knit long sleeve tees are perfect for every day wear on those cooler months! Made of soft, stretchy rib knit, it features cuffs and a small helseapoteket logo tag. Designed to mix and match with our rib knit pants. Fabric content: 94% modal, 6% spandex
    Read More
  • rib knit tank top - gray heather
    rib knit tank top - gray heather rib knit tank top - gray heather
    Regular price
    $ 24.00
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    $ 18.00
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    rib knit tank top - gray heather

    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    • Description
    Our rib knit tank tops are perfect for every day wear during the warmer months! Made of soft, stretchy rib knit fabric and includes a small helseapoteket logo tag. Designed to mix and match with our rib knit shorts.  Fabric content: 85% rayon, 9% polyester, 6% spandex  
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  • basic tee - stars and stripes on collegiate blue
    basic tee - stars and stripes on collegiate blue basic tee - stars and stripes on collegiate blue
    Regular price
    $ 26.00
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    $ 19.50
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    basic tee - stars and stripes on collegiate blue

    Regular price
    $ 26.00
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    $ 19.50
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    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length.Fabric content: 100% cotton
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  • boy shorts - fiji
    boy shorts - fiji boy shorts - fiji
    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    boy shorts - fiji

    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    • Description
    The boy short!  For little fellas (and their moms) who like their shorts a bit longer than our 'shorties', these fit the bill!  Featuring pockets, a raw hem detail, our comfy elastic waist--easy to pull on--a faux drawstring, and a roomier knee length fit.  Made of our signature soft & stretchy french terry which has been milled and pre-washed just for our line. Note: Web white and lifestyle pictures are provided for style reference only- please refer to swatch for correct color.  Fabric content: 47% cotton, 35% polyester, 18% rayon 
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  • tank top - surf team on natural
    tank top - surf team on natural tank top - surf team on natural
    Regular price
    $ 26.00
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    $ 19.50
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    tank top - surf team on natural

    Regular price
    $ 26.00
    Sale price
    $ 19.50
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    • Description
    A summer basic, these tanks are perfect for the warm days ahead!  Totally gender neutral and the pairing options are endless. Made out of a soft and stretchy slub jersey, this top features a slight racer back detail and logo tag at side seam. Fabric content: 100% cotton 
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  • boy shorts - pacific
    boy shorts - pacific boy shorts - pacific
    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    boy shorts - pacific

    Regular price
    $ 30.00
    Sale price
    $ 22.50
    Unit price
    per 
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    • Description
    The boy short!  For little fellas (and their moms) who like their shorts a bit longer than our 'shorties', these fit the bill!  Featuring pockets, a raw hem detail, our comfy elastic waist--easy to pull on--a faux drawstring, and a roomier knee length fit.  Made of our signature soft & stretchy french terry which has been milled and pre-washed just for our line. Fabric content: 100% cotton    
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  • boy shorts - dove
    boy shorts - dove boy shorts - dove
    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    boy shorts - dove

    Regular price
    $ 30.00
    Sale price
    $ 22.50
    Unit price
    per 
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    • Description
    The boy short!  For little fellas (and their moms) who like their shorts a bit longer than our 'shorties', these fit the bill!  Featuring pockets, a raw hem detail, our comfy elastic waist--easy to pull on--a faux drawstring, and a roomier knee length fit.  Made of our signature soft & stretchy french terry which has been milled and pre-washed just for our line. Fabric content: 100% cotton    
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  • tank top - bolts on pebble
    tank top - bolts on pebble tank top - bolts on pebble
    Regular price
    $ 24.00
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    $ 18.00
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    tank top - bolts on pebble

    Regular price
    $ 24.00
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    $ 18.00
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    • Description
    A summer basic, these tanks are perfect for the warm days ahead!  Totally gender neutral and the pairing options are endless. Made out of a soft and stretchy slub jersey, this top features a slight racer back detail and logo tag at side seam. Fabric content: 55% cotton, 45% polyester
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  • rib knit camisole - crepe
    rib knit camisole - crepe rib knit camisole - crepe
    Regular price
    $ 24.00
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    $ 18.00
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    rib knit camisole - crepe

    Regular price
    $ 24.00
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    $ 18.00
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    Our rib knit camisoles are perfect for every day wear or for using as under wear! Designed to mix and match with our rib knit shorts and bloomers.  Note: These camisoles are front to back reversible with one side being a scoop neck, and the other a flat straight neck Fabric content: 47.5% cotton, 47.5% modal, 5% spandex
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  • rib knit bloomers - crepe
    rib knit bloomers - crepe rib knit bloomers - crepe
    Regular price
    $ 21.00
    Sale price
    $ 15.75
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    rib knit bloomers - crepe

    Regular price
    $ 21.00
    Sale price
    $ 15.75
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    • Description
    Our bloomers are a rib knit version of our shorties! With an elastic waist, faux drawstring, and leg cuffs, these soft and stretchy bottoms make comfort and style effortless.  Fabric content: 47.5% cotton, 47.5% modal, 5% spandex
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  • rib knit camisole - wide peony stripe
    rib knit camisole - wide peony stripe rib knit camisole - wide peony stripe
    Regular price
    $ 24.00
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    $ 18.00
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    rib knit camisole - wide peony stripe

    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    • Description
    Our rib knit camisoles are perfect for every day wear or for using as under wear! Designed to mix and match with our rib knit shorts and bloomers.  Note: These camisoles are front to back reversible with one side being a scoop neck, and the other a flat straight neck Fabric content: 83% modal, 10% rayon, 7% spandex
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  • rib knit camisole - midnight
    rib knit camisole - midnight rib knit camisole - midnight
    Regular price
    $ 24.00
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    $ 18.00
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    rib knit camisole - midnight

    Regular price
    $ 24.00
    Sale price
    $ 18.00
    Unit price
    per 
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    • Description
    Our rib knit camisoles are perfect for every day wear or for using as under wear! Designed to mix and match with our rib knit shorts and bloomers.  Note: These camisoles are front to back reversible with one side being a scoop neck, and the other a flat straight neck Fabric content: 95% modal, 5% spandex
    Read More
  • rib knit bloomers - midnight
    rib knit bloomers - midnight rib knit bloomers - midnight
    Regular price
    $ 21.00
    Sale price
    $ 15.75
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    rib knit bloomers - midnight

    Regular price
    $ 21.00
    Sale price
    $ 15.75
    Unit price
    per 
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    • Description
    Our bloomers are a rib knit version of our shorties! With an elastic waist, faux drawstring, and leg cuffs, these soft and stretchy bottoms make comfort and style effortless.  Fabric content: 95% modal, 5% spandex
    Read More
  • rib knit camisole - haze
    rib knit camisole - haze rib knit camisole - haze
    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    rib knit camisole - haze

    Regular price
    $ 24.00
    Sale price
    $ 18.00
    Unit price
    per 
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    • Description
    Our rib knit camisoles are perfect for every day wear or for using as under wear! Designed to mix and match with our rib knit shorts and bloomers.  Note: These camisoles are front to back reversible with one side being a scoop neck, and the other a flat straight neck Fabric content: 95% modal, 5% spandex
    Read More
  • rib knit bloomers - haze
    rib knit bloomers - haze rib knit bloomers - haze
    Regular price
    $ 21.00
    Sale price
    $ 15.75
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    rib knit bloomers - haze

    Regular price
    $ 21.00
    Sale price
    $ 15.75
    Unit price
    per 
    Choose Size
    Color:
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    • Description
    Our bloomers are a rib knit version of our shorties! With an elastic waist, faux drawstring, and leg cuffs, these soft and stretchy bottoms make comfort and style effortless.  Fabric content: 95% modal, 5% spandex
    Read More
  • rib knit camisole - sunset on natural
    rib knit camisole - sunset on natural rib knit camisole - sunset on natural
    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    rib knit camisole - sunset on natural

    Regular price
    $ 24.00
    Sale price
    $ 18.00
    Unit price
    per 
    Choose Size
    Color:
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    • Description
    Our rib knit camisoles are perfect for every day wear or for using as under wear! Designed to mix and match with our rib knit shorts and bloomers.  Note: These camisoles are front to back reversible with one side being a scoop neck, and the other a flat straight neck Fabric content: 95% modal, 5% spandex
    Read More

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