Get ready for FALL 2 coming 10.7. Our biggest drop of the year!

78 products

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  • jersey jogger - faded camo
    jersey jogger - faded camo jersey jogger - faded camo
    Regular price
    $ 34.00
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    $ 25.50
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    jersey jogger - faded camo

    Regular price
    $ 34.00
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    $ 25.50
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    Our same jogger pattern now made in slub-french terry for the warmer summer months! Cozy, straight leg pants with a wide elastic waistband, faux drawstring, functional pockets and cuffs at ankle. These gender neutral sweats mix & match so well with hoodies and tops and are perfect for newborns all the way up to 8/9 year olds!   This fabric has been milled and pre-washed just for our line! NOTE: We've received some feedback that our 'faded camo' fabric runs a bit smaller compared to our other fabrics, particularly the 100% cotton. If you are in-between sizes, we suggest sizing up. Note: Prints are susceptible to normal wear and tear, especially in areas of high abrasion. Fabric content: 50% cotton, 50% polyester
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  • rib knit pant - heather gray
    rib knit pant - heather gray rib knit pant - heather gray
    Regular price
    $ 26.00
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    $ 19.50
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    rib knit pant - heather gray

    Regular price
    $ 26.00
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    $ 19.50
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    Made of soft, stretchy rib knit, these cozy leggings have an elastic waist and faux drawstring with a middle panel designed to fit toddler bums! Designed to mix and match with our rib knit tops. Fabric content: 46% polyester, 35% cotton, 11% rayon, 8% spandex
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  • boxy sweatshirt - rainwater and saddle
    boxy sweatshirt - rainwater and saddle boxy sweatshirt - rainwater and saddle
    Regular price
    $ 40.00
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    $ 30.00
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    boxy sweatshirt - rainwater and saddle

    Regular price
    $ 40.00
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    $ 30.00
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    Our new boxy sweatshirt has a loose, casual, unisex fit, and a rib collar. Made of our signature soft & cozy french terry fabric which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! colorblock: body: rainwater collar: saddle left sleeve: collegiate blue right sleeve: barn red Fabric content:  BODY/ ARM 1: 100% cotton ARM 2: 45% cotton, 37% polyester, 18% rayon 
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  • boy shorts - blue heather
    boy shorts - blue heather boy shorts - blue heather
    Regular price
    $ 30.00
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    $ 22.50
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    boy shorts - blue heather

    Regular price
    $ 30.00
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    $ 22.50
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    The boy short!  For little fellas (and their moms) who like their shorts a bit longer than our 'shorties', these fit the bill!  Featuring pockets, a raw hem detail, our comfy elastic waist--easy to pull on--a faux drawstring, and a roomier knee length fit.  Made of our signature soft & stretchy french terry which has been milled and pre-washed just for our line. Fabric content: 55% polyester, 45% cotton 
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  • shorties - faded camo
    shorties - faded camo shorties - faded camo
    Regular price
    $ 30.00
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    $ 22.50
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    shorties - faded camo

    Regular price
    $ 30.00
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    $ 22.50
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    these soft and cozy shorties are perfect for those lazy summer days! with an elastic waist, faux drawstring, and contrasting leg bands, they make comfort and style effortless. so cute on both girls and boys!  NOTE:  We've received some feedback that our 'faded camo' fabric runs a bit smaller compared to our other fabrics, particularly the 100% cotton. If you are in-between sizes, we suggest sizing up. Fabric content: 55% cotton, 36% polyester, 9% rayon
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  • track shorts - pebble
    track shorts - pebble track shorts - pebble
    Regular price
    $ 33.00
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    $ 24.75
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    track shorts - pebble

    Regular price
    $ 33.00
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    $ 24.75
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    A shorter, retro inspired summer short! Features a wide & comfy elastic waist, faux drawstring, and binding around the legs for the classic track short look! Fabric content: 52% cotton, 48% polyester 
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  • boxy sweatshirt - black
    boxy sweatshirt - black boxy sweatshirt - black
    Regular price
    $ 40.00
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    $ 30.00
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    boxy sweatshirt - black

    Regular price
    $ 40.00
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    $ 30.00
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    • Description
    Our new boxy sweatshirt has a loose, casual, unisex fit, and a rib collar. Made of our signature soft & cozy french terry fabric which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! Fabric content: 100% cotton
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  • skinny sweats - pebble
    skinny sweats - pebble skinny sweats - pebble
    Regular price
    $ 32.00
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    $ 24.00
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    skinny sweats - pebble

    Regular price
    $ 32.00
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    $ 24.00
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    • Description
    An original helseapoteket bestseller for over 9 years, these skinny sweats feature a slim fit, comfy and stretchy fold-over waistband, and extended cuffs that grow along with your child. They are the perfect cozy bottoms to dress up or down and will fit for longer than your typical pant. Faux drawstring at waist. Made of our signature soft & cozy french terry which has been milled and pre-washed just for our line. So cute on tiny babies & big kids alike!  Fabric content: 52% cotton, 48% polyester
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  • flutter tee - natural stripe
    flutter tee - natural stripe flutter tee - natural stripe
    Regular price
    $ 25.00
    Sale price
    $ 18.75
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    flutter tee - natural stripe

    Regular price
    $ 25.00
    Sale price
    $ 18.75
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    A spin on our soft & comfy basic tee featuring feminine flutter sleeves, made out of our custom slub cotton jersey.  Darling on its own or a perfect layering piece under rompers & jumpers. Generous length.  Fabric content: 89% cotton, 11% polyester
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  • french terry retro short - natural stripe
    french terry retro short - natural stripe french terry retro short - natural stripe
    Regular price
    $ 33.00
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    $ 24.75
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    french terry retro short - natural stripe

    Regular price
    $ 33.00
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    $ 24.75
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    A throwback style for warm weather, the retro short hits longer than our shorties but a bit shorter than boy shorts. Features pockets, contrast binding, a wide waistband and faux drawstring. Fit is comparable to joggers—just a shortened version! Fabric content: 95% Cotton, 5% Polyester 
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  • boxy sweatshirt - vetiver and natural
    boxy sweatshirt - vetiver and natural boxy sweatshirt - vetiver and natural
    Regular price
    $ 40.00
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    $ 30.00
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    boxy sweatshirt - vetiver and natural

    Regular price
    $ 40.00
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    $ 30.00
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    • Description
    Our new boxy sweatshirt has a loose, casual, unisex fit, and a rib collar. Made of our signature soft & cozy french terry fabric which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! colorblock: body: vetiver collar: natural left sleeve: collegiate blue right sleeve: kraft  Fabric content:  BODY/ARM 1: 45% cotton, 37% polyester, 18% rayon ARM 2: 55% cotton, 36% polyester, 9% rayon 
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  • boy shorts - green heather
    boy shorts - green heather boy shorts - green heather
    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    boy shorts - green heather

    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    • Description
    The boy short!  For little fellas (and their moms) who like their shorts a bit longer than our 'shorties', these fit the bill!  Featuring pockets, a raw hem detail, our comfy elastic waist--easy to pull on--a faux drawstring, and a roomier knee length fit.  Made of our signature soft & stretchy french terry which has been milled and pre-washed just for our line. Fabric content: 55% polyester, 45% cotton 
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  • pullover crew - faded camo
    pullover crew - faded camo pullover crew - faded camo
    Regular price
    $ 40.00
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    $ 30.00
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    pullover crew - faded camo

    Regular price
    $ 40.00
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    $ 30.00
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    • Description
    NOTE:   We've received some feedback that our 'faded camo' fabric runs a bit smaller compared to our other fabrics, particularly the 100% cotton. If you are in-between sizes, we suggest sizing up. A sweet little crew neck sweatshirt with raglan sleeves and a "V" detail at neck. Made of our signature soft & cozy French Terry, this style features rib knit binding and cuffs. Our fabrics have been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike!  Note: Prints are susceptible to normal wear and tear, especially in areas of high abrasion. Fabric content: 55% cotton, 36% polyester, 9% rayon
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  • boxy sweatshirt - natural and rainwater
    boxy sweatshirt - natural and rainwater boxy sweatshirt - natural and rainwater
    Regular price
    $ 40.00
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    $ 30.00
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    boxy sweatshirt - natural and rainwater

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    • Description
    Our new boxy sweatshirt has a loose, casual, unisex fit, and a rib collar. Made of our signature soft & cozy french terry fabric which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! colorblock: body: natural collar: rainwater left sleeve: vetiver right sleeve: collegiate blue  Fabric content: BODY: 55% cotton, 36% polyester, 9% rayon BOTH ARMS: 45% cotton, 37% polyester, 18% rayon 
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  • boxy sweatshirt - faded camo
    boxy sweatshirt - faded camo boxy sweatshirt - faded camo
    Regular price
    $ 40.00
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    $ 30.00
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    boxy sweatshirt - faded camo

    Regular price
    $ 40.00
    Sale price
    $ 30.00
    Unit price
    per 
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    • Description
    Our new boxy sweatshirt has a loose, casual, unisex fit, and a rib collar. Made of our signature soft & cozy french terry fabric which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! Fabric content: 55% cotton, 36% polyester, 9% rayon
    Read More
  • boxy sweatshirt - natural stripe and rainwater
    boxy sweatshirt - natural stripe and rainwater boxy sweatshirt - natural stripe and rainwater
    Regular price
    $ 40.00
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    $ 30.00
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    boxy sweatshirt - natural stripe and rainwater

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    • Description
    Our new boxy sweatshirt has a loose, casual, unisex fit, and a rib collar. Made of our signature soft & cozy french terry fabric which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! colorblock: body: natural stripe collar: rainwater left sleeve: black heather right sleeve: pebble Fabric content: Body: 95% cotton, 5% polyester ARM 1: 55% polyester, 45% cotton ARM 2: 52% cotton, 48% polyester 
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  • boxy sweatshirt - black heather and natural
    boxy sweatshirt - black heather and natural boxy sweatshirt - black heather and natural
    Regular price
    $ 40.00
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    $ 30.00
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    boxy sweatshirt - black heather and natural

    Regular price
    $ 40.00
    Sale price
    $ 30.00
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    per 
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    • Description
    Our new boxy sweatshirt has a loose, casual, unisex fit, and a rib collar. Made of our signature soft & cozy french terry fabric which has been milled and pre-washed just for our line. So cute & versatile on tiny babies & big kids alike! colorblock: body: black heather collar: natural left sleeve: pebble right sleeve: vetiver Fabric content:  BODY: 55% polyester, 45% cotton  ARM 1: 45% cotton, 37% polyester, 18% rayon ARM 2: 52% cotton, 48% polyester 
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  • boy shorts - black
    boy shorts - black boy shorts - black
    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    boy shorts - black

    Regular price
    $ 30.00
    Sale price
    $ 22.50
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    • Description
    The boy short!  For little fellas (and their moms) who like their shorts a bit longer than our 'shorties', these fit the bill!  Featuring pockets, a raw hem detail, our comfy elastic waist--easy to pull on--a faux drawstring, and a roomier knee length fit.  Made of our signature soft & stretchy french terry which has been milled and pre-washed just for our line. Fabric content: 100% cotton    
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  • french terry retro short - pebble
    french terry retro short - pebble french terry retro short - pebble
    Regular price
    $ 33.00
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    $ 24.75
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    french terry retro short - pebble

    Regular price
    $ 33.00
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    $ 24.75
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    A throwback style for warm weather, the retro short hits longer than our shorties but a bit shorter than boy shorts. Features pockets, contrast binding, a wide waistband and faux drawstring. Fit is comparable to joggers—just a shortened version! NOTE: These were sized incorrectly and are running one size larger than usual. We recommend sizing down one size.  Fabric content: 52% cotton, 48% polyester
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  • ringer tank top - natural stripe
    ringer tank top - natural stripe ringer tank top - natural stripe
    Regular price
    $ 24.00
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    $ 18.00
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    ringer tank top - natural stripe

    Regular price
    $ 24.00
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    $ 18.00
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    A summer basic, these tanks are perfect for the warm days ahead! With a contrast neck and arm binding, the pairing options are endless! They are totally gender neutral, and made out of a soft and stretchy slub jersey. This top features a slight racer back detail and logo tag at side seam. NOTE: These fit true to size, but if in between sizes, we recommend ordering a size UP since they feature a slim fit. Fabric content: 89% cotton, 11% polyester
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  • basic tee - natural stripe
    basic tee - natural stripe basic tee - natural stripe
    Regular price
    $ 24.00
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    $ 18.00
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    basic tee - natural stripe

    Regular price
    $ 24.00
    Sale price
    $ 18.00
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    • Description
    Soft & comfy basic tee featuring our soft and stretchy slub jersey fabric.  Unisex fit; generous length. Fabric content: 89% cotton, 11% polyester
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  • french terry retro short - oatmeal stripe
    french terry retro short - oatmeal stripe french terry retro short - oatmeal stripe
    Regular price
    $ 33.00
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    $ 24.75
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    french terry retro short - oatmeal stripe

    Regular price
    $ 33.00
    Sale price
    $ 24.75
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    • Description
    A throwback style for warm weather, the retro short hits longer than our shorties but a bit shorter than boy shorts. Features pockets, contrast binding, a wide waistband and faux drawstring. Fit is comparable to joggers—just a shortened version!  Fabric content: 56% cotton, 30% rayon, 14% polyester
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  • retro short - faded camo
    retro short - faded camo retro short - faded camo
    Regular price
    $ 33.00
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    $ 24.75
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    retro short - faded camo

    Regular price
    $ 33.00
    Sale price
    $ 24.75
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    • Description
    THIS ITEM IS FINAL SALE  A throwback style for warm weather, the retro short hits longer than our shorties but a bit shorter than boy shorts. Features pockets, contrast binding, a wide waistband and faux drawstring. Fit is comparable to joggers—just a shortened version! This fabric has been milled and pre-washed just for our line! NOTE:   We've received some feedback that our 'faded camo' fabric runs a bit smaller compared to our other fabrics, particularly the 100% cotton. If you are in-between sizes, we suggest sizing up. Fabric content: 50% Cotton, 50% Polyester
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  • rib knit long sleeve tee - faded camo
    rib knit long sleeve tee - faded camo rib knit long sleeve tee - faded camo
    Regular price
    $ 28.00
    Sale price
    $ 21.00
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    rib knit long sleeve tee - faded camo

    Regular price
    $ 28.00
    Sale price
    $ 21.00
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    • Description
    Our rib knit long sleeve tees are perfect for every day wear on those cooler months! Made of soft, stretchy rib knit, it features cuffs and a small helseapoteket logo tag. Designed to mix and match with our rib knit pants. NOTE:   We've received some feedback that our 'faded camo' fabric runs a bit smaller compared to our other fabrics, particularly the 100% cotton. If you are in-between sizes, we suggest sizing up. Fabric content: 48% cotton, 47% polyester, 5% spandex
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